5WPR is a majorly successful American PR firm that has helped many companies, brands and famous personalities to reach the position that they deserve in the market. Mr. Ronn Torossian, the CEO of the company, has extensive knowledge of the concepts and factors associated with Public Relations.
Mr. Torossian believes that press releases are an important part of public relations, and he mentions certain qualities that a press release should possess, in order to do what it is expected to do.
Mr. Torossian says nobody likes to read outdated news. So, current news should be focused in your press releases.
In addition to this, Mr. Torossian says that most individuals do not have the time to read a long press release. So, the content written for press coverage should be short and smart, but at the same time informative.