When a blame game breaks out in a situation of public relation crisis, you can take it for granted that there will be no winner. That is why, instead of pointing fingers at others, you should handle the negative situation wisely.
Ronn Torossian, the famous PR guru gives away some suggestions about how to handle a bad PR situation and avoid pin-pointing. First of all, he advises if you have made a mistake, accept it.
Take a step forward and admit it, instead of hiding behind the veils of blaming others. It does not mean specifying every single detail in particular. Just admit it and go ahead.
Do it without pointing a finger at someone else. Unless there has been some crime or someone is seriously guilty for some wrong deeds, do not use any names. As it is a real time situation and not a soap opera, try to handle a negative situation without naming anyone.
Without any doubt, it can be said that the use of videos is an excellent way to showcase any type of product or service. It is because of its dynamic nature that it can grab people’s attention, and make them become more attracted and interested to a particular product or service.
Videos have the ability to boost your brand recognition in a way that texts can never do. Ronn Torossian, the CEO of 5WPR says explains how to help your public relations do well, with the help of videos.
- Always keep the content of your video very specific, precise and unambiguous. Avoid creating videos that are covering multiple topics, which can leave the viewers confused with video info that seems to go nowhere. In fact it is just the opposite of what an ideal PR video is supposed to be. So keep it concise and specific.
- Always remember that people searched your video with some specific motive, as they were looking for something explicit. Just give them what they want and they will definitely appreciate you for that.
When a firm in an industry receives hammering due to its involvement in some or other form of fraudulent practice or scam, all the other firms in the industry suffer. The competitors also have to face intense scrutiny by the authorities. If people cannot fully differentiate you from your competitors, chances are that you may also become a part of that red ‘X’ list.
This is what is termed as crossover negative PR. Spillover or crossover publicity is quite real and can be damaging, in the words of PR expert, Mr. Ronn Torossian. It happens especially in those industries where there is a little distinction between companies and where trust factor is crucial.
The solution to this issue is to brand and position oneself distinctly. There are some industries in which multiple brands make use of certain common words. Avoid doing that, because this makes distinction difficult on the part of consumers. Name your brand uniquely and do unique publicity.
Connect with Ronn Torossian on LinkedIn
Video is the not the ‘in’ thing but in fact it is ‘necessary’ for every business, to promote its existence in the most meaning, interactive and intriguing way. Unlike words, videos have an ability to leave a hard-to-forget impression and that is exactly why videos are used as a major tool for publicity.
This is what Ronn Torossian, CEO of 5WPR, suggested lately. He said that in order to redeem the maximum advantage, wisely post videos on various platforms, and then you could use those videos to get traffic to your main web page.
For instance, if you are posting a video on YouTube, make sure to include a link in the description connecting to the main web page or to the sales landing page.
These links count for inbound links to the main website, which are often called back links. These help you in many ways. Also use some keywords to describe the video. Follow us on LinkedIn
Ronn Torossian is a successful American public relations executive, entrepreneur as well as an author. He has received many applauds from media for his contribution in the PR field.
He is the chief executive officer for 5WPR, a PR agency that has been doing extremely well. This firm was established by him in the year 2003, and since then they have been working for some of the most popular organization, companies, political groups and celebrities.
His unique approach and dedication in providing unique PR services has been cited as the chief reason by clients for hiring him to promote their brands.
Former CEO of the Bad Boy Entertainment, Jameel Spencer once said that Torossian is one of his most trusted business counsels. Several other testimonials can be found online authenticating his dedication for his clients.