Social media is that one tool which has literally revolutionized the PR industry and has taken it to the level which could not have been imagined a generation ago. While it is an excellent and amazing tool for doing unlimited publicity, it should be used with extreme care and caution.
Ronn Torossian, the founder of 5WPR, a New York based PR firm says, that on the flip side, social media network can get you caught red handed. So, always remember that the moment you have posted something, it is going to stay there. Of course you may delete it straight away but that does not guarantee that your mistake has been erased completely.
In the mean time when you end up realizing that the post was not really the best idea you could have shared, chances are that people have already gone through it. And worse situation would be that people have already shared that post.
So do not remain in false confidence that you will always get away with it. There may have been few chances when you actually got away, but getting caught even a single time will make all the previous narrow escapes futile.
We may not realize it, but in some ways or the other, all of us are doing our very own pubic relation management. This is what Ronn Torossian, the famous PR personality is saying.
According to Ronn, the way we interact and relate with others, make friends, maintain relations and interact with different types of people every day, is a personalized form of public relations.
Just like in the PR campaigning of a particular product or services, that object is made to appear in a certain way; similarly we all are constantly trying to build a particular type of image of us, amongst people surrounding us.
That image is what exactly we want others to think of us or the way we would like to be perceived in the eyes of people.
The way we say certain things to make our ideas be more accepted and promoted for any reason, we are unconsciously doing our own PR.
No matter with how much precision and intellect you crafted a blog post and posted it, if it is not related to what people are looking for, no one is going to read it. According to the PR guru Ronn Torossian, if your posts are not solving any purpose, people will never read your posts.
The public relation prodigy says that one must take his time to figure out what is it that people are currently looking for.
If the majority of people are talking about one particular topic, and then you suddenly come out and with all your wisdom create a content which is compete unrelated to that topic, expect nothing but a flop show!
Your post may be absolutely correct and productive, but web results are search based. A reader will only search and read what he wants to, nothing else. So make sure you figure out what is it that people actually wish to read and accordingly craft a blog that dominates the niche.