Starting a small business is the toughest task to do. Banks do not lend money easily, and cost of production is extremely high. It becomes difficult for such businesses to promote their services among the targeted audience.
Ronn Torossian, CEO of 5WPR has suggested certain tips that new businesses should follow to stand unique in the crowd.
1. Think of innovative ways to make your brand unique
Customers do not appreciate similar stuff. Come with innovative ideas to make your brand different from others.
2. Think smartly
In the beginning, it is quite sure that you will not have enough money to go an extra mile. Do not waste your funds on unnecessary events instead utilize your resources on social media and events.
3. Do not let your old customers go
You will need more and more customers for your business to survive in the competitive business environment. Retain your old customers and try to grab attention of others.
Ronn Torossian has founded 5WPR, a public relation company in New York that helps brands and companies all around the globe in enhancing their brand image in the market. Mr. Torossian has played a significant role in making 5WPR the best company in the industry.
Mr. Torossian has suggested certain tips that public relation companies should follow in order to stand unique in the crowd.
1. Keep it substantive
Whatever, you want to convey to targeted audience should have meaning. Using social media for conveying your message is not at all a bad idea.
2. Make content sticky
Sticky content means the content that has ability to grab attention of the readers. You need to create content that is worth sharing and sending.
3. Keep it interactive
It is necessary to write interactive and fresh content to convey your message effectively among targeted audience.
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Ronn Torossian has worked very hard to take his public relations firm to new heights of success. The company aims to deliver highest level of service to businesses who want to maintain good reputation in the market.
Mr. Torossian has suggested certain tips for writing press releases, out of which, the most important are as follows:
Nobody likes to read old news, so do not include such stuff in the press release instead include new facts and information in your press release. In simple words, it should be relevant according to your business.
Hardly, you will find an individual who love to read a long press release comprised of several pages. Therefore, it is necessary for you to keep it short.
3. Wide reach
Make sure that you have sent your press release to different media outlets available. Do not rely on any single source.
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5WPR is a majorly successful American PR firm that has helped many companies, brands and famous personalities to reach the position that they deserve in the market. Mr. Ronn Torossian, the CEO of the company, has extensive knowledge of the concepts and factors associated with Public Relations.
Mr. Torossian believes that press releases are an important part of public relations, and he mentions certain qualities that a press release should possess, in order to do what it is expected to do.
Mr. Torossian says nobody likes to read outdated news. So, current news should be focused in your press releases.
In addition to this, Mr. Torossian says that most individuals do not have the time to read a long press release. So, the content written for press coverage should be short and smart, but at the same time informative.
When a blame game breaks out in a situation of public relation crisis, you can take it for granted that there will be no winner. That is why, instead of pointing fingers at others, you should handle the negative situation wisely.
Ronn Torossian, the famous PR guru gives away some suggestions about how to handle a bad PR situation and avoid pin-pointing. First of all, he advises if you have made a mistake, accept it.
Take a step forward and admit it, instead of hiding behind the veils of blaming others. It does not mean specifying every single detail in particular. Just admit it and go ahead.
Do it without pointing a finger at someone else. Unless there has been some crime or someone is seriously guilty for some wrong deeds, do not use any names. As it is a real time situation and not a soap opera, try to handle a negative situation without naming anyone.
Without any doubt, it can be said that the use of videos is an excellent way to showcase any type of product or service. It is because of its dynamic nature that it can grab people’s attention, and make them become more attracted and interested to a particular product or service.
Videos have the ability to boost your brand recognition in a way that texts can never do. Ronn Torossian, the CEO of 5WPR says explains how to help your public relations do well, with the help of videos.
- Always keep the content of your video very specific, precise and unambiguous. Avoid creating videos that are covering multiple topics, which can leave the viewers confused with video info that seems to go nowhere. In fact it is just the opposite of what an ideal PR video is supposed to be. So keep it concise and specific.
- Always remember that people searched your video with some specific motive, as they were looking for something explicit. Just give them what they want and they will definitely appreciate you for that.
When a firm in an industry receives hammering due to its involvement in some or other form of fraudulent practice or scam, all the other firms in the industry suffer. The competitors also have to face intense scrutiny by the authorities. If people cannot fully differentiate you from your competitors, chances are that you may also become a part of that red ‘X’ list.
This is what is termed as crossover negative PR. Spillover or crossover publicity is quite real and can be damaging, in the words of PR expert, Mr. Ronn Torossian. It happens especially in those industries where there is a little distinction between companies and where trust factor is crucial.
The solution to this issue is to brand and position oneself distinctly. There are some industries in which multiple brands make use of certain common words. Avoid doing that, because this makes distinction difficult on the part of consumers. Name your brand uniquely and do unique publicity.
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